Things are always moving quickly here at Farland. Lately, our mechanical team has been busy finishing our extensive restorations on the Ferrari 365 GTB/4 'Daytona' to the 1955 Mercedes Benz 190SL. Our detailing team has been at work on the incredibly rare 1974 Porsche 911 Carrera RS 3.0. Meanwhile, the marketing and sales crew has been just as busy preparing for a few upcoming automotive events.
Since our restoration shop opened in the early 1990s, the team has looked towards the past with our restoration business. We've worked to highlight, identify, and recreate the originality and feel of any classic, from Mercedes Benz 300SL Roadsters to our multiple Ferrari 250 PF Cabriolet in-house restorations.
For many, the classic restorations make perfect sense. For others, originality doesn't carry the same provenance, especially when their classic goes through daily driver duties. Because of these various tastes, our team has begun to look toward the automotive future with electrification. We are not the only ones looking toward this electric future; join us as we highlight the Summer of Electrics and a few showcases we're excited to be involved with over the coming weeks.
This week is the fantastic Monterey Car Week out in California. This legendary event has been going on for many years. Some of the standout events include the Gooding and Co. Auction, where we'll be keeping an eye out for a familiar Ferrari face, and they'll finish out the week at The Pebble Beach Concours D'Elegance. Aside from the numerous legendary events, the entire city turns into a car haven throughout the week where you can see legendary cars you'd likely NEVER see on the streets.
If you haven't heard of Monterey Car Week, you're missing out on one of our absolute favorite annual shows. Our owners, Jack, Trina, and the family, have been going to Monterey Car Week since the late 90s and have had the chance to develop many great friendships over these 30 years. Today we'll cover three classics in the shop that would make perfect cruisers for the week out in Monterey.
Over the past few years, we've made a considerable effort to dig into the history of our classics, whether Pat was covering the historical legacy of a model like our Hudson Hornet or documenting the personal account of a car like the Ghia Gilda; We love our history. One of the best ways to establish a vehicle's history is to see it a few times throughout the car's life. Today's classic recently rolled back to us after a year in the Florida sun. Join us as we sell it again, the 1961 Porsche 356B Super 90 Roadster.
Here at the shop, we have plenty of history! We started in 1991, and since then, we've seen countless models move through our shop for everything from rehanging doors to complete nut-and-bolt restorations like the Ferrari 365 GTB/4 'Daytona'. This time, we'll dig through some of the history hidden in storage and the secret "upstairs" area, join us for Parts with Pat!
We've been busy with the hot weather here in the shop. This month we've been very successful and seen sales picking back up quite a bit with the 1971 Mercedes-Benz 280SL and 2008 Shelby GT shipping out last week. We also were quite happy with the final results from our recent venture onto Cars and Bids with our Mercedes-Benz S600 that sold over on their site. This time, we'll highlight another modern classic getting ready for bidding. Join us for Benz and Bids!
Over the past few months, we've been getting into all the electric fun here in the shop. From our Colorado Classic Electric Porsche 912 and constantly chatting with clients and among the team about where the electric conversions will happen next. This time around, we're happy to announce our new shop truck is rolling into the shop. Join us for the Electric Rennaissance.
Some of our favorite fun at Farland is documenting the history of the many icons that pass through. While many of these icons go on to live happy lives as Sunday Drivers or Concours queens, others get restored for sentimental reasons. We've covered the storied legacy of the Hudson Hornet model in a previous blog, but today we'll focus on this specific Hudson Hornet. A labor of love here in the shop and one that recently got to reconnect with some old friends. Join us for the Farland Forney Follow-up.
We've been busy here in the shop and showroom, recently receiving our old friend the 1961 Porsche 356 Super 90 Cabriolet and sending off the Mercedes Benz S600 with the auction that just finished up on Cars and Bids. This time around, the team is getting out of the shop and enjoying a warm Colorado weekend as we covered plenty of events. Join us for the Full Farland Weekend!
Over the past few months, we've covered quite a few of the Farland Classic Cars moving through auction. Most recently was the excellent presentation of the Jaguar XKE 2+2 by our lovely owner Jerry and his excellent documentation of his long-lived cat. Late last year, we also watched the stunning Fiat Dino Spider, which ended up staying here in Denver! This time around, we'll highlight the other side of the coin, with a modern marvel and the benefits of running an auction with Cars and Bids. Join us for the Auction watch on the Mercedes-Benz S600!